4
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: found
      • Article: found
      Is Open Access

      Assessing the Relevance of Green Banking Practice on Bank Loyalty: The Mediating Effect of Green Image and Bank Trust

      , , ,
      Sustainability
      MDPI AG

      Read this article at

      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          Studies that examine green banking practice from the relationship marketing perspective are limited. Bearing in mind the importance of loyalty to managers in the banking industry, and the increase in the call for greater sustainability performance from banking firms by customers, our study explore customers’ perception on green banking practice and its effect on bank loyalty. It also investigates the mediating effect of green image and bank trust in the relationship between green banking practice and bank loyalty. Through a quantitative survey, data for this study was adopted from 551 customers of the retail banking sector in North Cyprus. The structural equation modeling technique was used to test the relationship between the study variables. Results from the structural equation modeling analysis conducted indicated a direct and significant influence of green banking practice on green image, bank trust, and bank loyalty. Green image significantly affects bank trust and bank loyalty. No significant relationship exist between bank trust and bank loyalty. Green image mediates the relationship between green banking practice and bank loyalty, while bank trust does not mediate the relationship between green banking practice and bank loyalty.

          Related collections

          Most cited references115

          • Record: found
          • Abstract: not found
          • Article: not found

          On the evaluation of structural equation models

            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Back-Translation for Cross-Cultural Research

              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              NOT SO DIFFERENT AFTER ALL: A CROSS-DISCIPLINE VIEW OF TRUST.

                Bookmark

                Author and article information

                Journal
                SUSTDE
                Sustainability
                Sustainability
                MDPI AG
                2071-1050
                September 2019
                August 26 2019
                : 11
                : 17
                : 4651
                Article
                10.3390/su11174651
                52839616-5c3d-4e72-96fb-47d71875babb
                © 2019

                https://creativecommons.org/licenses/by/4.0/

                History

                Comments

                Comment on this article