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      E-tribalized marketing?: the strategic implications of virtual communities of consumption

      European Management Journal

      Elsevier BV

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          Journal
          European Management Journal
          European Management Journal
          Elsevier BV
          02632373
          June 1999
          June 1999
          : 17
          : 3
          : 252-264
          Article
          10.1016/S0263-2373(99)00004-3
          © 1999

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