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      E-tribalized marketing?: the strategic implications of virtual communities of consumption

      European Management Journal
      Elsevier BV

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          Journal
          European Management Journal
          European Management Journal
          Elsevier BV
          02632373
          June 1999
          June 1999
          : 17
          : 3
          : 252-264
          Article
          10.1016/S0263-2373(99)00004-3
          52b697c8-9302-4468-bc88-b73d54042f21
          © 1999

          http://www.elsevier.com/tdm/userlicense/1.0/

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