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E-tribalized marketing?: the strategic implications of virtual communities of consumption
Author(s):
Robert V Kozinets
Publication date
Created:
June 1999
Publication date
(Print):
June 1999
Journal:
European Management Journal
Publisher:
Elsevier BV
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Abstract
Related collections
SDG 11: Sustainable Cities and Communities
Author and article information
Journal
Title:
European Management Journal
Abbreviated Title:
European Management Journal
Publisher:
Elsevier BV
ISSN (Print):
02632373
Publication date Created:
June 1999
Publication date (Print):
June 1999
Volume
: 17
Issue
: 3
Pages
: 252-264
Article
DOI:
10.1016/S0263-2373(99)00004-3
SO-VID:
52b697c8-9302-4468-bc88-b73d54042f21
Copyright ©
© 1999
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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