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The effects of visual and verbal information on attitudes and purchase intentions in internet shopping
Author(s):
Minjeong Kim
,
Sharron Lennon
Publication date
Created:
February 2008
Publication date
(Print):
February 2008
Journal:
Psychology and Marketing
Publisher:
Wiley-Blackwell
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Internet Archaeology
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Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change
ANTHONY G. GREENWALD
(1968)
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Attitude Change through Visual Imagery in Advertising
John R Rossiter
,
Larry Percy
(1980)
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The Effect of Verbal and Pictorial Advertising Stimuli on Aesthetic, Utilitarian and Familiarity Perceptions
Elizabeth C. Hirschman
(1986)
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Author and article information
Journal
Title:
Psychology and Marketing
Abbreviated Title:
Psychol. Mark.
Publisher:
Wiley-Blackwell
ISSN (Print):
07426046
ISSN (Electronic):
15206793
Publication date Created:
February 2008
Publication date (Print):
February 2008
Volume
: 25
Issue
: 2
Pages
: 146-178
Article
DOI:
10.1002/mar.20204
SO-VID:
52db4b1b-2013-4913-bc32-9003fb8b573d
Copyright ©
© 2008
License:
http://doi.wiley.com/10.1002/tdm_license_1.1
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