S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Chen, Tom; Srivastava, Rajendra K.; Hollebeek, Linda D.

doi:10.1007/s11747-016-0494-5

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S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Author(s): Linda D. Hollebeek , Rajendra K. Srivastava , Tom Chen

Publication date (Print): September 2016

Journal: Journal of the Academy of Marketing Science

Publisher: Springer Nature

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Service-dominant logic: continuing the evolution

Stephen Vargo, Robert F. Lusch (2008)

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Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

R. J. Brodie, L. D. Hollebeek, Verica Jurić … (2011)

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Customer Engagement Behavior: Theoretical Foundations and Research Directions

Vikas Mittal, Stephan Nass, Doreén Pick … (2010)

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Title: Journal of the Academy of Marketing Science

Abbreviated Title: J. of the Acad. Mark. Sci.

Publisher: Springer Nature

ISSN (Print): 0092-0703

ISSN (Electronic): 1552-7824

Publication date (Print): September 2016

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DOI: 10.1007/s11747-016-0494-5

SO-VID: 53c46d02-c9a4-4323-84bc-a2e7373c8d4b

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S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

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Special issue: IOE@120: Critical Engagement with Educational and Social Thought, Practice and Development

Most cited references 161

Service-dominant logic: continuing the evolution

Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

Customer Engagement Behavior: Theoretical Foundations and Research Directions

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