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      S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

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          Service-dominant logic: continuing the evolution

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            Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

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              Customer Engagement Behavior: Theoretical Foundations and Research Directions

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                Author and article information

                Journal
                Journal of the Academy of Marketing Science
                J. of the Acad. Mark. Sci.
                Springer Nature
                0092-0703
                1552-7824
                September 2016
                :
                :
                Article
                10.1007/s11747-016-0494-5
                53c46d02-c9a4-4323-84bc-a2e7373c8d4b
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