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      Google Medical Update: Why Is the Search Engine Decreasing Visibility of Health and Medical Information Websites?

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          Abstract

          The Google search engine answers many health and medical information queries every day. People have become used to searching for this type of information. This paper presents a study which examined the visibility of health and medical information websites. The purpose of this study was to find out why Google is decreasing the visibility of such websites and how to measure this decrease. Since August 2018, Google has been more rigorously rating these websites, since they can potentially impact people’s health. The method of the study was to collect data about the visibility of health and medical information websites in sequential time snapshots. Visibility consists of combined data of unique keywords, positions, and URL results. The sample under study was made up of 21 websites selected from 10 European countries. The findings reveal that in sequential time snapshots, search visibility decreased. The decrease was not dependent on the country or the language. The main reason why Google is decreasing the visibility of such websites is that they do not meet high ranking criteria.

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          More Diseases Tracked by Using Google Trends

          To the Editor: The idea that populations provide data on their influenza status through information-seeking behavior on the Web has been explored in the United States in recent years ( 1 , 2 ). Two reports showed that queries to the Internet search engines Yahoo and Google could be informative for influenza surveillance ( 2 , 3 ). Ginsberg et al. scanned the Google database and found that the sum of the results of 45 queries that most correlated with influenza incidences provided the best predictor of influenza trends ( 3 ). On the basis of trends of Google queries, these authors put their results into practice by creating a Web page dedicated to influenza surveillance. However, they did not develop the same approach for other diseases. To date, no studies have been published about the relationship of search engine query data with other diseases or in languages other than English. We compared search trends based on a list of Google queries related to 3 infectious diseases (influenza-like illness, gastroenteritis, and chickenpox) with clinical surveillance data from the French Sentinel Network ( 4 ). Queries were constructed through team brainstorming. Each participant listed queries likely to be used for searching information about these diseases on the Web. The query time series from January 2004 through February 2009 for France were downloaded from Google Insights for Search, 1 of the 2 websites with Google Trends that enables downloading search trends from the Google database ( 5 ). Correlations with weekly incidence rates (no. cases/100,000 inhabitants) of the 3 diseases provided by the Sentinel Network were calculated for different lag periods (Pearson coefficient ρ). The highest correlation with influenza-like illness was obtained with the query grippe –aviaire –vaccin, the French words for influenza, avian, and vaccine respectively (ρ = 0.82, p 1 of the terms. The second highest correlation was obtained when the keyword gastro (ρ = 0.88, p<0.001) (Appendix Figure, panel B) was used. The highest correlation with chickenpox was obtained with the French word for chickenpox (varicelle) (ρ = 0.78, p<0.001) (Appendix Figure, panel C). A time lag of 0 weeks gave the highest correlations between the best queries for influenza-like illness and acute diarrhea and the incidences of these diseases; the peak of the time series of Google queries occurred at the same time as that of the disease incidences. The best query for chickenpox had a 1-week lag, i.e., was 1 week behind the incidence time series. In conclusion, for each of 3 infectious diseases, 1 well-chosen query was sufficient to provide time series of searches highly correlated with incidence. We have shown the utility of an Internet search engine query data for surveillance of acute diarrhea and chickenpox in a non–English-speaking country. Thus, the ability of Internet search-engine query data to predict influenza in the United States presented by Ginsberg et al. ( 3 ) appears to have a broader application for surveillance of other infectious diseases in other countries. Supplementary Material Appendix Figure Time series of search queries plotted along the incidence of 3 diseases (influenza-like illness, gastroenteritis, and chickenpox), 2004-2008. Black lines show trends of search fractions containing the French words for influenza (A), gastroenteritis (B), and chickenpox (C). Red lines show incidence rates for the 3 corresponding diseases (influenza-like illness, acute diarrhea, and chickenpox). Search fractions are scaled between 0 and 100 by Google Insights for Search's internal processes ( 5 ). Incidence rates are expressed in no. cases for 100,000 inhabitants, as provided by the Sentinel Network ( 4 ).
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            Googling for a diagnosis--use of Google as a diagnostic aid: internet based study.

            To determine how often searching with Google (the most popular search engine on the world wide web) leads doctors to the correct diagnosis. Internet based study using Google to search for diagnoses; researchers were blind to the correct diagnoses. One year's (2005) diagnostic cases published in the case records of the New England Journal of Medicine. 26 cases from the New England Journal of Medicine; management cases were excluded. Percentage of correct diagnoses from Google searches (compared with the diagnoses as published in the New England Journal of Medicine). Google searches revealed the correct diagnosis in 15 (58%, 95% confidence interval 38% to 77%) cases. As internet access becomes more readily available in outpatient clinics and hospital wards, the web is rapidly becoming an important clinical tool for doctors. The use of web based searching may help doctors to diagnose difficult cases.
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              Health information seeking by parents in the Internet age.

              Studies have shown increasing Internet use for health information. We aimed to broadly examine parents' utilisation of information sources for their children's health, their trust in them and to define the role of the Internet for children's health information Interview of a convenience sample of parents of patients presenting to a tertiary paediatric emergency department (ED) (Royal Children's Hospital, Melbourne, Australia) in 2006/2007. A total of 360 parents completed the interview. Parents had used on average five sources of health information for their children in the previous 6 months. In the previous 6 months and immediately prior to the ED visit, general practitioners were consulted for health information by 87% and 39%, chemists by 44% and 2%, the Internet by 43% and 6% and telephone advice health lines by 30% and 10%, respectively. Of these sources, parents 'greatly trusted' Royal Children's Hospital ED doctors and nurses 82% (n = 112) their regular general practitioners in 73% (n = 303), chemists in 45% (n = 160), telephone advice health lines (Nurse-On-Call) in 42% (n = 90) and the Internet in general in 10% (n = 112). Overall, 52% had sought health information for their children on the Internet. Only 20% knew and 11% had ever used the regional children's hospital web site (http://www.rch.org.au/kidsinfo), but 97% of the Internet users reported they would trust this information. While using numerous different sources, parents in this study mostly use and trust traditional sources of health information. Scores of respondents use the Internet to seek health information for their children and would value easier access to Internet sources that they trust.
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                Author and article information

                Journal
                Int J Environ Res Public Health
                Int J Environ Res Public Health
                ijerph
                International Journal of Environmental Research and Public Health
                MDPI
                1661-7827
                1660-4601
                12 February 2020
                February 2020
                : 17
                : 4
                : 1160
                Affiliations
                Department of Informatics, University of Economics in Katowice, 40-287 Katowice, Poland; artur.strzelecki@ 123456ue.katowice.pl
                Author information
                https://orcid.org/0000-0003-3487-0971
                Article
                ijerph-17-01160
                10.3390/ijerph17041160
                7068473
                32059576
                54a3e26e-da0a-4910-acc6-f7c3ffecdff1
                © 2020 by the author.

                Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license ( http://creativecommons.org/licenses/by/4.0/).

                History
                : 31 December 2019
                : 11 February 2020
                Categories
                Article

                Public health
                google,medical update,health information websites,search visibility,search engine
                Public health
                google, medical update, health information websites, search visibility, search engine

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