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      Online Gambling Advertising and the Third-Person Effect : A Pilot Study

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          Abstract

          Gambling disorder is known to have a negatively detrimental impact on affected individual's physical and psychological health, social relationships, and finances. Via remote technologies (e.g., Internet, mobile phones, and interactive television), gambling has come out of gambling venues and has brought the potential for online gambling to occur anywhere (e.g., the home, the workplace, and on the move). Alongside the rise of online gambling, online gambling advertising have spread throughout all type of media. In a sample of 201 Spanish university students, the present study explored the perceived influence of online gambling advertising. More specifically it examined the Third-Person Effect (TPE), and its consequences on individuals' willingness to support censorship or public service advertising. The findings demonstrate that despite the difference on the perception of the effects of online gambling advertising, it scarcely accounts for the behavioural outcomes analysed. On the contrary, awareness of problem gambling and, above all, paternalistic attitudes appear to explain this support.

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          Most cited references 62

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          The Third-Person Effect in Communication

           W. Davison (1984)
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            Overrating the X-Rating: The Third-Person Perception and Support for Censorship of Pornography

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              Support for Censorship of Violent and Misogynic Rap Lyrics

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                Author and article information

                Journal
                International Journal of Cyber Behavior, Psychology and Learning
                IGI Global
                2155-7136
                2155-7144
                April 2017
                April 2017
                : 7
                : 2
                : 15-30
                Affiliations
                [1 ]Universitat Pompeu Fabra, Barcelona, Spain
                [2 ]Nottingham Trent University, Nottingham, UK
                [3 ]International Gaming Research Unit, Psychology Division, Nottingham Trent University, Nottingham, UK
                Article
                10.4018/IJCBPL.2017040102
                © 2017

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