Modeling Online Browsing and Path Analysis Using Clickstream Data

Montgomery, Alan L.; Li, Shibo; Srinivasan, Kannan; Liechty, John C.

doi:10.1287/mksc.1040.0073

Record: found
Abstract: not found
Article: not found

Modeling Online Browsing and Path Analysis Using Clickstream Data

Author(s): Alan L. Montgomery , Shibo Li , Kannan Srinivasan , John C. Liechty

Publication date Created: November 2004

Publication date (Print): November 2004

Journal: Marketing Science

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

Read this article at

ScienceOpenPublisher

Bookmark

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Most cited references 24

Record: found
Abstract: not found
Article: not found

A New Approach to the Economic Analysis of Nonstationary Time Series and the Business Cycle

James Hamilton (1989)

0 comments Cited 615 times – based on 0 reviews      Review now

Bookmark

Record: found
Abstract: not found
Article: not found

Constructive Consumer Choice Processes

James Bettman, Mary Luce, John W. Payne (1998)

0 comments Cited 399 times – based on 0 reviews      Review now

Bookmark

Record: found
Abstract: not found
Article: not found

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Joseph Alba, Stacy Wood, Alan Sawyer … (1997)

0 comments Cited 263 times – based on 0 reviews      Review now

Bookmark

All references

Author and article information

Journal

Title: Marketing Science

Abbreviated Title: Marketing Science

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

ISSN (Print): 0732-2399

ISSN (Electronic): 1526-548X

Publication date Created: November 2004

Publication date (Print): November 2004

Volume: 23

Issue: 4

Pages: 579-595

Article

DOI: 10.1287/mksc.1040.0073

SO-VID: 55c4f861-ef4f-4ee9-9f4f-16110a57bbbc

History

Data availability:

Modeling Online Browsing and Path Analysis Using Clickstream Data

Read this article at

Related collections

Genome Engineering using CRISPR

Most cited references 24

A New Approach to the Economic Analysis of Nonstationary Time Series and the Business Cycle

Constructive Consumer Choice Processes

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Author and article information

Journal

Article

History

Comments

Comment on this article

Similar content 4,303

Cited by 73

Most referenced authors 258