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      The impact of services versus goods on consumers’ assessment of perceived risk and variability

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      Journal of the Academy of Marketing Science
      Springer Nature

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          Classifying Services to Gain Strategic Marketing Insights

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            Breaking Free from Product Marketing

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              Problems and Strategies in Services Marketing

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                Author and article information

                Journal
                Journal of the Academy of Marketing Science
                JAMS
                Springer Nature
                0092-0703
                1552-7824
                December 1990
                December 1990
                : 18
                : 1
                : 51-65
                Article
                10.1007/BF02729762
                567b21ea-0205-4e93-a246-a23fdeca8394
                © 1990
                History

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