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      Customer Engagement Behavior: Theoretical Foundations and Research Directions

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      Journal of Service Research
      SAGE Publications

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          The Commitment-Trust Theory of Relationship Marketing

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            Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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                Author and article information

                Journal
                Journal of Service Research
                Journal of Service Research
                SAGE Publications
                1094-6705
                1552-7379
                August 11 2010
                August 11 2010
                : 13
                : 3
                : 253-266
                Article
                10.1177/1094670510375599
                569d3441-b90e-4dde-89cb-a153e0605952
                © 2010
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