11
views
0
recommends
+1 Recommend
1 collections
    0
    shares
      • Record: found
      • Abstract: found
      • Article: found
      Is Open Access

      The Readiness of Academicians in Sustaining SMEs Edutourism Projects in Malaysia

      ,
      Environment-Behaviour Proceedings Journal
      e-IPH Ltd.

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          Edutourism initiatives in Malaysia started in 2015. It was envisaged that edutourism will affect all actors positively. However, the outcome is less than expected. The study investigates the challenges faced by the public universities in materializingedutourism initiatives. Primary data was collected through interviews with the operator/players in selected public universities. The major hindrances to edutourism are related to the readiness of academicians involved in edutourism projects, lack of incentives, and universities policies and procedure. This study contributes to an in-depth understanding of challenges in organizing edutourism. The findings would lead to further improvement of edutourism initiates and efforts.

          Related collections

          Author and article information

          Journal
          Environment-Behaviour Proceedings Journal
          E-BPJ
          e-IPH Ltd.
          2398-4287
          June 28 2018
          June 28 2018
          : 3
          : 8
          : 89
          Article
          10.21834/e-bpj.v3i8.1406
          56d8b310-31f0-405b-b98d-854c0c30fcc8
          © 2018

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/


          Psychology,Urban design & Planning,Urban studies,General behavioral science,Cultural studies

          Comments

          Comment on this article