Collinearity, Power, and Interpretation of Multiple Regression Analysis

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Journal

Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: JSTOR

ISSN (Print): 00222437

Publication date Created: August 1991

Publication date (Print): August 1991

Volume: 28

Issue: 3

Page: 268

Article

DOI: 10.2307/3172863

SO-VID: 5923d2e0-407e-4145-ab0b-e933f548e488

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