26
views
0
recommends
+1 Recommend
1 collections
    0
    shares
      • Record: found
      • Abstract: found
      • Article: not found

      Engaging social media users with attitudinal messages during health crisis communication

      research-article

      Read this article at

      ScienceOpenPublisherPMC
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          To cope with the COVID-19 pandemic, various policy measures accompanied by health crisis communication were adopted in China to engage publics. In this study, we investigated how People’s Daily communicated COVID-19 messages on Weibo. Drawing on the Appraisal Framework, we developed a three-stage mixed method approach to study 400 COVID-19 posts to identify the attitude resources employed and their association with public engagement. We found that attitudinal posts were more engaging than non-attitudinal posts. Judgment, both positive and negative, was positively associated with public engagement, whereas the use of positive Affect and Appreciation could be ineffective. These findings contribute to the understanding of how public engagement on social media can be enhanced through the use of attitudinal messages in health emergencies.

          Related collections

          Most cited references54

          • Record: found
          • Abstract: found
          • Article: not found

          Using social and behavioural science to support COVID-19 pandemic response

          The COVID-19 pandemic represents a massive global health crisis. Because the crisis requires large-scale behaviour change and places significant psychological burdens on individuals, insights from the social and behavioural sciences can be used to help align human behaviour with the recommendations of epidemiologists and public health experts. Here we discuss evidence from a selection of research topics relevant to pandemics, including work on navigating threats, social and cultural influences on behaviour, science communication, moral decision-making, leadership, and stress and coping. In each section, we note the nature and quality of prior research, including uncertainty and unsettled issues. We identify several insights for effective response to the COVID-19 pandemic and highlight important gaps researchers should move quickly to fill in the coming weeks and months.
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Mental Health Strategies to Combat the Psychological Impact of COVID-19 Beyond Paranoia and Panic.

              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              A Typology of Public Engagement Mechanisms

                Bookmark

                Author and article information

                Journal
                Lingua
                Lingua
                Lingua. International Review of General Linguistics. Revue Internationale De Linguistique Generale
                Elsevier B.V.
                0024-3841
                0024-3841
                27 October 2021
                27 October 2021
                : 103199
                Affiliations
                [a ]Faculty of Humanities, The Hong Kong Polytechnic University, Hong Kong, China
                [b ]Department of Chinese & Bilingual Studies, The Hong Kong Polytechnic University, Hong Kong, China
                Author notes
                [* ]Corresponding author.
                Article
                S0024-3841(21)00171-6 103199
                10.1016/j.lingua.2021.103199
                8548932
                59d904ae-4a5f-4a44-b446-477f51bbf776
                © 2021 Elsevier B.V. All rights reserved.

                Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.

                History
                : 3 January 2021
                : 22 September 2021
                : 24 September 2021
                Categories
                Article

                General linguistics
                covid-19 communication,attitude,appraisal framework,public engagement,social media,china

                Comments

                Comment on this article