Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
June
2011
Publication date
(Print):
June
2011
Volume: 48
Issue: 3
Pages: 486-496
Article
DOI: 10.1509/jmkr.48.3.486
SO-VID: 5a7d177c-d5c3-45f4-a995-d33123b52703
Copyright © ©
2011