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      Building Brand Community

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      Journal of Marketing

      American Marketing Association (AMA)

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          The Norm of Reciprocity: A Preliminary Statement

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            The Commitment-Trust Theory of Relationship Marketing

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              Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                January 2002
                January 2002
                : 66
                : 1
                : 38-54
                Article
                10.1509/jmkg.66.1.38.18451
                © 2002

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