For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
3
views
5
references
 Top references
cited by
120
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      2,826
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Measuring customer‐based brand equity

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Consumer Marketing
      Publisher: Emerald

      Read this article at

      ScienceOpenPublisher
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references5

          • Record: found
          • Abstract: not found
          • Article: not found

          The Importance of the Brand in Brand Extension

          Susan M Broniarczyk, Joseph Alba (1994)
          Article 0 comments Cited 107 times – based on 0 reviews     Review now
            • Record: found
            • Abstract: not found
            • Article: not found

            A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

            V. Srinivasan, Chan Su Park (1994)
            Article 0 comments Cited 87 times – based on 0 reviews     Review now
              • Record: found
              • Abstract: not found
              • Article: not found

              The Effects of Brand Extensions on Market Share and Advertising Efficiency

              Daniel Smith, C. Park (1992)
              Article 0 comments Cited 82 times – based on 0 reviews     Review now
                All references

                Author and article information

                Journal
                Title: Journal of Consumer Marketing
                Abbreviated Title: Journal of Consumer Marketing
                Publisher: Emerald
                ISSN (Print): 0736-3761
                Publication date Created: October 1995
                Publication date (Print): October 1995
                Volume: 12
                Issue: 4
                Pages: 11-19
                Article
                DOI: 10.1108/07363769510095270
                SO-VID: 5ba1659f-5b2c-4f82-b4e8-2f7c3356999b
                Copyright © © 1995
                License:

                http://www.emeraldinsight.com/page/tdm

                History

                Data availability:

                Comments

                Comment on this article

                Related Documents Log
                scite_

                Similar content2,826

                See all similar

                Cited by116

                See all cited by

                Most referenced authors74

                See all reference authors