Managing the co-creation of value

Payne, Adrian F.; Storbacka, Kaj; Frow, Pennie

doi:10.1007/s11747-007-0070-0

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Managing the co-creation of value

Author(s): Adrian F. Payne , Kaj Storbacka , Pennie Frow

Publication date (Print): August 2007

Journal: Journal of the Academy of Marketing Science

Publisher: Springer Nature

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Title: Journal of the Academy of Marketing Science

Abbreviated Title: J. of the Acad. Mark. Sci.

Publisher: Springer Nature

ISSN (Print): 0092-0703

ISSN (Electronic): 1552-7824

Publication date Created: March 2008

Publication date (Print): August 2007

Volume: 36

Issue: 1

Pages: 83-96

Article

DOI: 10.1007/s11747-007-0070-0

SO-VID: 5c2f9e6d-49a2-4737-b8f3-6d14df546ae4

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Managing the co-creation of value

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