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      Informality and the branding of creative places: the case of Suci screen-printing kampong in Bandung, Indonesia

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          Abstract

          This paper examines how informality is utilised in the branding of urban kampong and how this reshapes kampong development in the context of the global South. We examine the case of Suci area, Bandung, which the local government relabelled as a ‘creative tourism kampong’ in order to rejuvenate the identity of the long-established businesses in the area. Informality is thus strategically used to develop the brand identity of the kampong. The brand of ‘creative kampong’ is used to reflect that deprived communities residing in the kampongs can participate in the local development agenda for promoting the creative economy. However, the policy strategies have not gone beyond relabelling the name: the characteristics and potentials from informality in the kampong are not aligned with and translated into actions to promote creativity and innovation in the existing local enterprises. As the result, the branding strategy could not develop awareness and esteem about the brand image that the kampong is being revitalised as a creative kampong.

          Most cited references55

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          You Say Illegal, I Say Legitimate: Entrepreneurship in the Informal Economy

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            Urban Informality: Toward an Epistemology of Planning

            Ananya Roy (2005)
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              From city marketing to city branding: Towards a theoretical framework for developing city brands

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                Author and article information

                Contributors
                Journal
                idpr
                International Development Planning Review
                Liverpool University Press
                1474-6743
                1478-3401
                1 January 2021
                : 43
                : 1
                : 89-113
                Affiliations
                [ 1 ] Fikri Zul Fahmi, Dinar Ramadhani, Aliyah Alfianda Dwicahyani and Adiwan Fahlan Aritenang are researchers from the Research Centre for Infrastructure and Regional Development, Institut Teknologi Bandung; e-mail: fikrizulfahmi@ 123456sappk.itb.ac.id ; dinarramadhani@ 123456gmail.com ; a.aritenang@ 123456gmail.com ; aliyahalfianda@ 123456gmail.com
                Article
                10.3828/idpr.2019.38
                5c5be497-3b21-420e-908e-847088e48e0b

                This article was published open access under a CC BY license: https://creativecommons.org/licenses/by/4.0.

                History
                Categories
                Research Article

                Urban development,Urban design & Planning,Environmental management, Policy & Planning,Geography,Urban, Rural & Regional economics
                creative city,Indonesia,global South,city branding,kampong,informality

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