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      A conceptual model linking brand building strategies and Japanese popular culture

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      Journal: Marketing Intelligence & Planning
      Publisher: Emerald

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          Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods

          Grant McCracken (1986)
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            Organizational Culture and Marketing: Defining the Research Agenda

            Frederick Webster, Rohit Deshpande (1989)
            Article 0 comments Cited 189 times – based on 0 reviews     Review now
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              Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.

              Jordi Garolera, Veronica Benet-Martínez, Jennifer Lynn Aaker (2001)
              Article 0 comments Cited 133 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Marketing Intelligence & Planning
                Abbreviated Title: Mrkting Intelligence & Plan
                Publisher: Emerald
                ISSN (Print): 0263-4503
                Publication date Created: August 2006
                Publication date (Print): August 2006
                Volume: 24
                Issue: 5
                Pages: 463-476
                Article
                DOI: 10.1108/02634500610682863
                SO-VID: 5c8446e5-2065-45ce-8540-eaf331d05032
                Copyright © © 2006
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                http://www.emeraldinsight.com/page/tdm

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