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      Gratifications for Social Media Use in Entrepreneurship Courses: Learners’ Perspective

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          Abstract

          The purpose of this study is to explore uses and gratifications on social media in entrepreneurship courses from the learners’ perspective. The respondents must have participated in government or private entrepreneurship courses and joined the online group of those courses. Respondents are not college students, but more entrepreneurs, and their multi-attribute makes the research results and explanatory more abundant. A total of 458 valid data was collected. The results of the survey revealed four gratification factors namely trust, profit, learning, and social in online entrepreneurial groups. It is also found that the structures and of the four gratification factors vary in three social media (Line, Facebook, and WeChat) and “trust” outranks other factors. Most of the entrepreneurs’ business is “networking business,” and the business unit is mostly “micro.” In terms of the trust factor, there are significant differences among the three social media. In short, the two gratification factors of trust and profit can be seen as specific gratifications for online entrepreneurial groups, especially the trust factor, which deserves more attention in the further research of online entrepreneurial courses on social media.

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          Using the Facebook group as a learning management system: An exploratory study

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            Advancing the Psychology of Entrepreneurship: A Review of the Psychological Literature and an Introduction

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              Compulsive YouTube usage: A comparison of use motivation and personality effects

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                Author and article information

                Contributors
                Journal
                Front Psychol
                Front Psychol
                Front. Psychol.
                Frontiers in Psychology
                Frontiers Media S.A.
                1664-1078
                31 May 2019
                2019
                : 10
                : 1270
                Affiliations
                Graduate Institute of Global Business and Strategy, National Taiwan Normal University , Taipei, Taiwan
                Author notes

                Edited by: Carl Senior, Aston University, United Kingdom

                Reviewed by: Giuseppe Mannino, Libera Università Maria SS. Assunta, Italy; Jeng-Chung Chen, National Taiwan University of Science and Technology, Taiwan

                *Correspondence: Dafong Song, songdafong@ 123456gmail.com

                This article was submitted to Educational Psychology, a section of the journal Frontiers in Psychology

                Article
                10.3389/fpsyg.2019.01270
                6555126
                31214081
                5d8c2859-2726-49bd-9a9a-1cdb1ab3705d
                Copyright © 2019 Wu and Song.

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                History
                : 30 January 2019
                : 14 May 2019
                Page count
                Figures: 1, Tables: 11, Equations: 0, References: 34, Pages: 12, Words: 0
                Funding
                Funded by: Ministry of Education and Science 10.13039/100009002
                Award ID: MOST 106-2511-S-003 -029 -MY3
                Categories
                Psychology
                Original Research

                Clinical Psychology & Psychiatry
                entrepreneurship education (ee),entrepreneurship (new firms,start-ups),social media,uses and gratifications theory,line,facebook (fb),wechat,entrepreneurship

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