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      Store Atmospherics: A Multisensory Perspective : STORE ATMOSPHERICS

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      Psychology & Marketing

      Wiley-Blackwell

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          Most cited references 116

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          The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

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            Using Background Music to Affect the Behavior of Supermarket Shoppers

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              Store atmosphere and purchasing behavior

               R. Donovan (1994)
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                Author and article information

                Journal
                Psychology & Marketing
                Psychol. Mark.
                Wiley-Blackwell
                07426046
                July 2014
                July 2014
                : 31
                : 7
                : 472-488
                Article
                10.1002/mar.20709
                5dbf1344-964e-4840-9a97-16e42c2a2c6d
                © 2014
                Product
                Self URI (article page): http://doi.wiley.com/10.1002/mar.20709

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