Investigating firm's customer agility and firm performance: The importance of aligning sense and respond capabilities

Roberts, Nicholas; Grover, Varun

doi:10.1016/j.jbusres.2011.02.009

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Investigating firm's customer agility and firm performance: The importance of aligning sense and respond capabilities

Author(s): Nicholas Roberts , Varun Grover

Publication date Created: May 2012

Publication date (Print): May 2012

Journal: Journal of Business Research

Publisher: Elsevier BV

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Title: Journal of Business Research

Abbreviated Title: Journal of Business Research

Publisher: Elsevier BV

ISSN (Print): 01482963

Publication date Created: May 2012

Publication date (Print): May 2012

Volume: 65

Issue: 5

Pages: 579-585

Article

DOI: 10.1016/j.jbusres.2011.02.009

SO-VID: 5ddfbcf7-dc3c-4814-a351-665a80946238

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https://www.elsevier.com/tdm/userlicense/1.0/

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Investigating firm's customer agility and firm performance: The importance of aligning sense and respond capabilities

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