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      Participation towards Agro-Entrepreneur among RISDA rubber smallholders in Kelantan

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          Abstract

          As their income was under the poverty line income (PLI), most of the rubber smallholders were listed as hard-core poor with the average earning of below RM800 per month. Regarding this issue, the government and private sector have provided several entrepreneurial programs to improve their better lives but however the participation among rubber smallholders are still low according to RISDA report. Therefore, a study is conducted to evaluate the variables affecting the involvement of RISDA rubber smallholders in Kelantan in agro-entrepreneurship program. Theory of Planned Behaviour (TPB) used to observe attitudes towards people behaviour which is important to determine the factor of participation of rubber smallholders in agro-entrepreneurship program conducted. Attitudes influence behaviour by their impact on intentions while intentions and attitudes depend on the situation and person. Thus, TPB model on data derived from Kelantan rubber smallholders with independent variables such as attitude, subjective norm, and perceived behavioural regulation is applied. The questionnaires were distributed among 100 RISDA rubber smallholders using a simple random sampling technique and the data was analyzed using a descriptive and correlation analysis. Results have shown that the all factors influencing participation have high mean score and was significant to the participation towards agro-entrepreneurship program.

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          Most cited references16

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          The theory of planned behavior

          Icek Ajzen (1991)
          Organizational Behavior and Human Decision Processes, 50(2), 179-211
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            Development and Cross-Cultural Application of a Specific Instrument to Measure Entrepreneurial Intentions

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              The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-Payment Acceptance Model in Virtual Social Networks (MPAM-VSN)

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                Author and article information

                Journal
                IOP Conference Series: Earth and Environmental Science
                IOP Conf. Ser.: Earth Environ. Sci.
                IOP Publishing
                1755-1307
                1755-1315
                May 01 2021
                May 01 2021
                : 756
                : 1
                : 012026
                Article
                10.1088/1755-1315/756/1/012026
                5de7fa85-839b-49bd-8931-44db3eb4f432
                © 2021

                http://creativecommons.org/licenses/by/3.0/


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