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      Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: International Journal of Electronic Commerce
      Publisher: M. E. Sharpe Inc.

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          Using Online Conversations to Study Word-of-Mouth Communication

          David Godes, Dina Mayzlin (2004)
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            Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site

            Michael Trusov, Randolph E Bucklin, Koen Pauwels (2009)
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              Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

              Joseph Alba, Stacy Wood, Alan Sawyer … (1997)
              Article 0 comments Cited 263 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Journal ID (publisher-id): JEC
                Title: International Journal of Electronic Commerce
                Abbreviated Title: International Journal of Electronic Commerce
                Publisher: M. E. Sharpe Inc.
                ISSN (Print): 1086-4415
                Publication date Created: January 1 2011
                Publication date (Print): January 1 2011
                Volume: 16
                Issue: 2
                Pages: 15-40
                Article
                DOI: 10.2753/JEC1086-4415160202
                SO-VID: 5e67cc36-846d-4a5f-aa1e-1ce331117cff
                Copyright © © 2011
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