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      Internet Shopping Behavior of Turkish Customers: Comparison of Two Competing Models

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          Abstract

          In this Internet age, information technologies are increasingly penetrating our daily lives. Internet Shopping has become a daily activity for most of us. However, there are very limited studies to investigate cognitive factors influencing individuals' online shopping behavior in a developing country context. In this study, two widely used socio-psychology based theories, the extended version of Technology Acceptance Model (e-TAM) and Theory of Planned Behavior (TPB), have been tested in Internet shopping context and the results are compared for a Turkish sample. The results have revealed significant theoretical relationships for all of the proposed paths in both theories, yet the Theory of Planned Behavior presented better fit indices and proven to be a more detailed explanatory framework.

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          Multivariate Data Analysis

          For graduate courses in Marketing Research, Research Design and Data Analysis. For the non-statistician, this applications-oriented introduction to multivariate analysis reduces the amount of statistical notation and terminology used while focusing on the fundamental concepts that affect the use of specific techniques.
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            Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior

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              Social learning theory

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                Author and article information

                Contributors
                Role: ND
                Journal
                jtaer
                Journal of theoretical and applied electronic commerce research
                J. theor. appl. electron. commer. res.
                Universidad de Talca (Talca )
                0718-1876
                April 2012
                : 7
                : 1
                : 77-93
                Affiliations
                [1 ] Namik Kemal University Turkey
                Article
                S0718-18762012000100007
                10.4067/S0718-18762012000100007
                5ed42a90-8310-496a-a132-c242649d69ee

                http://creativecommons.org/licenses/by/4.0/

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                SciELO Chile

                Self URI (journal page): http://www.scielo.cl/scielo.php?script=sci_serial&pid=0718-1876&lng=en
                Categories
                BUSINESS
                COMPUTER SCIENCE, SOFTWARE ENGINEERING

                Software engineering,Business & Corporate economics
                Extended technology acceptance model,Theory of planned behavior,Comparison of theories,Structural equation modeling,Turkey

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