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      Language Choice and Preferences: Mapping the linguistic landscape of Sentul, Malaysia

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      Environment-Behaviour Proceedings Journal

      e-IPH Ltd.

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          Abstract

          The study attempts to map the linguistic landscape of Sentul, the new urban area of Kuala Lumpur. It aims to examine the preferred language of shop signs in the area. Data were collected primarily from visible shop signs and categorized through a sign coding scheme based on Sunwani’s (2005) model. The analysis indicates that the area preferred a mixture of English, BM, and Chinese for the shop signs. The findings show diverse factors govern the choice of language use on the shop signs attributed to identity, nature of business owners, and shop location.

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          Author and article information

          Journal
          Environment-Behaviour Proceedings Journal
          E-BPJ
          e-IPH Ltd.
          2398-4287
          December 28 2020
          December 28 2020
          : 5
          : SI3
          : 25-30
          Article
          10.21834/ebpj.v5iSI3.2529
          © 2020

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

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