It is argued in this paper that the role of the educator is important to quality performance in practice since learning in practice, and even learning to learn, are essential characteristics of good practice. A theory of action is presented which illustrates that certain forms of action are ones from which learning is not possible, but when the form of action is experiential or creative, then learning from it follows--as a result of both monitoring and reflecting. A model of learning from creative action is presented and discussed and educators are seen here as important resources to the practitioners' learning process.