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      Getting more likes: the impact of narrative person and brand image on customer–brand interactions

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          The need to belong: Desire for interpersonal attachments as a fundamental human motivation.

          Roy Baumeister, Mark Leary (1995)
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            Consumers and Their Brands: Developing Relationship Theory in Consumer Research

            Susan Fournier (1998)
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              The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites

              Nicole B. Ellison, Charles Steinfield, Cliff Lampe (2008)
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                Author and article information

                Contributors
                Journal
                Title: Journal of the Academy of Marketing Science
                Abbreviated Title: J. of the Acad. Mark. Sci.
                Publisher: Springer Science and Business Media LLC
                ISSN (Print): 0092-0703
                ISSN (Electronic): 1552-7824
                Publication date Created: November 2019
                Publication date (Electronic): February 7 2019
                Publication date (Print): November 2019
                Volume: 47
                Issue: 6
                Pages: 1027-1045
                Article
                DOI: 10.1007/s11747-019-00632-2
                SO-VID: 6043b660-4668-4756-9fdb-5c3f8d721050
                Copyright © © 2019
                License:

                http://www.springer.com/tdm

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