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Marketing is not dead: a response to “Elegy on the death of marketing”
Author(s):
Patrick McCole
Publication date
Created:
November 2004
Publication date
(Print):
November 2004
Journal:
European Journal of Marketing
Publisher:
Emerald
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Author and article information
Journal
Title:
European Journal of Marketing
Abbreviated Title:
European Journal of Marketing
Publisher:
Emerald
ISSN (Print):
0309-0566
Publication date Created:
November 2004
Publication date (Print):
November 2004
Volume
: 38
Issue
: 11/12
Pages
: 1349-1354
Article
DOI:
10.1108/03090560410560137
SO-VID:
60c4cc2f-9d4f-450f-bb4a-3bb19b4778ad
Copyright ©
© 2004
License:
http://www.emeraldinsight.com/page/tdm
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