Food at first sight: Visual attention to palatable food cues on TV and subsequent unhealthy food intake in unsuccessful restrained eaters.

Abstract

This study investigated whether unsuccessful dieters show heightened visual attention to food cues in TV content and how visual attention influences subsequent unhealthy food intake. This study adds to prior literature by investigating the influence of visual attention to food cues on food intake with actual media content (i.e., instead of isolated food cues such as pictures or words) and by differentiating between chronic dieters (i.e., restrained eaters) who vary in dieting success (i.e., perceived self-regulatory success [PSRS]). To get a more detailed insight into different processes of visual attention, two measures of attention (i.e., initial orientation and attention duration) were examined.