Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
April
2014
Publication date
(Print):
April
2014
Volume: 51
Issue: 2
Pages: 165-183
Article
DOI: 10.1509/jmr.13.0092
SO-VID: 6227d4f8-e167-4558-8781-9f73525c5e57
Copyright © ©
2014