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Conceptual and Methodological Issues in Organisational Buying Behaviour
Author(s):
Yoram P. Wind
,
Robert J. Thomas
Publication date
Created:
May 1980
Publication date
(Print):
May 1980
Journal:
European Journal of Marketing
Publisher:
Emerald
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Special feature: Methodological Innovations in Qualitative Educational Research
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Relational Analysis: The Study of Social Organizations with Survey Methods
James Coleman
(1958)
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Successful Industrial Products from Customer Ideas
Eric von Hippel
(1978)
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A Model of Industrial Buyer Behavior
Jagdish Sheth
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Author and article information
Journal
Title:
European Journal of Marketing
Abbreviated Title:
European Journal of Marketing
Publisher:
Emerald
ISSN (Print):
0309-0566
Publication date Created:
May 1980
Publication date (Print):
May 1980
Volume
: 14
Issue
: 5/6
Pages
: 239-263
Article
DOI:
10.1108/EUM0000000004904
SO-VID:
62660188-99e7-4966-9fe8-746bd736c4f1
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© 1980
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