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      The Commitment-Trust Theory of Relationship Marketing

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: JSTOR

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          Journal
          Title: Journal of Marketing
          Abbreviated Title: Journal of Marketing
          Publisher: JSTOR
          ISSN (Print): 00222429
          Publication date Created: July 1994
          Publication date (Print): July 1994
          Volume: 58
          Issue: 3
          Page: 20
          Article
          DOI: 10.2307/1252308
          SO-VID: 627809ae-71a7-4065-a374-c00f4879ab26
          Copyright © © 1994
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