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      The Commitment-Trust Theory of Relationship Marketing

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      Journal of Marketing
      JSTOR

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          Journal
          Journal of Marketing
          Journal of Marketing
          JSTOR
          00222429
          July 1994
          July 1994
          : 58
          : 3
          : 20
          Article
          10.2307/1252308
          627809ae-71a7-4065-a374-c00f4879ab26
          © 1994
          History

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