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The Commitment-Trust Theory of Relationship Marketing
Author(s):
Robert M. Morgan
,
Shelby D. Hunt
Publication date
Created:
July 1994
Publication date
(Print):
July 1994
Journal:
Journal of Marketing
Publisher:
JSTOR
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Numerical Algebra, Matrix Theory, Differential-Algebraic Equations, and Control Theory
Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
JSTOR
ISSN (Print):
00222429
Publication date Created:
July 1994
Publication date (Print):
July 1994
Volume
: 58
Issue
: 3
Page
: 20
Article
DOI:
10.2307/1252308
SO-VID:
627809ae-71a7-4065-a374-c00f4879ab26
Copyright statement:
© 1994
History
Product
Self URI (article page):
http://www.jstor.org/stable/1252308?origin=crossref
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