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      The Commitment-Trust Theory of Relationship Marketing

      Author(s): ,

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      Journal: Journal of Marketing

      Publisher: JSTOR

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          Journal
          Title: Journal of Marketing
          Abbreviated Title: Journal of Marketing
          Publisher: JSTOR
          ISSN (Print): 00222429
          Publication date Created: July 1994
          Publication date (Print): July 1994
          Volume: 58
          Issue: 3
          Page: 20
          Article
          DOI: 10.2307/1252308
          Copyright statement: © 1994
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