The concept of a modular value of an observable of a pre- and post-selected quantum system is introduced. It is similar in form and in some cases has a close connection to the weak value of an observable, but instead of describing an effective interaction when the coupling is weak, it describes a coupling of any strength but only to qubit meters. The generalization of the concept for a coupling of a composite system to a multi-qubit meter provides an explanation of some current experiments.