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      Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

      , , , ,
      Journal of Interactive Marketing
      Elsevier BV

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          Journal
          Journal of Interactive Marketing
          Journal of Interactive Marketing
          Elsevier BV
          10949968
          November 2013
          November 2013
          : 27
          : 4
          : 270-280
          Article
          10.1016/j.intmar.2013.09.008
          63620145-1ee4-4766-a6a7-0e02a9dfa530
          © 2013
          History

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