Title:
Journal of Interactive Marketing
Abbreviated Title:
Journal of Interactive Marketing
Publisher:
Elsevier BV
ISSN
(Print):
10949968
Publication date Created:
November
2013
Publication date
(Print):
November
2013
Volume: 27
Issue: 4
Pages: 270-280
Article
DOI: 10.1016/j.intmar.2013.09.008
SO-VID: 63620145-1ee4-4766-a6a7-0e02a9dfa530
Copyright © ©
2013