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      Navigating Between the Plots: A Narratological and Ethical Analysis of Business-Related Conspiracy Theories (BrCTs)

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          Abstract

          This paper introduces the concept of business-related conspiracy theories (BrCTs). Drawing on Aristotelian virtue ethics and undertaking a narratological and ethical analysis of 28 BrCTs found online, I emphasize that BrCTs are narratives with structures rooted in other latent macro- and meta-narratives, including centuries-old myths. In particular, I reconstruct the fictional world (diegesis) of BrCTs – one in which CSR and social contracts have failed – before identifying eight different types of actors as which people can morally situate themselves in their relationships with business. Finally, I elaborate on the actors’ performances and their use of external and legitimate forces to end the story. The paper concludes with a discussion of potential future research to help combat BrCTs, as well as a call for the critical study of political CSR.

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            The global burden of mental disorders: An update from the WHO World Mental Health (WMH) Surveys

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              The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy

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                Author and article information

                Contributors
                m.alemany-oliver@tbs-education.fr
                Journal
                J Bus Ethics
                J Bus Ethics
                Journal of Business Ethics
                Springer Netherlands (Dordrecht )
                0167-4544
                1573-0697
                14 September 2020
                14 September 2020
                : 1-24
                Affiliations
                Social & Innovation Marketing Lab, TBS Business School, 1 Place Alfonse Jourdain - CS 66810, 31068 Toulouse Cedex 7, France
                Author information
                http://orcid.org/0000-0001-9122-586X
                Article
                4612
                10.1007/s10551-020-04612-3
                7488222
                638546e7-5ad4-42e5-bebc-99ad1e852945
                © The Author(s) 2020

                Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.

                History
                : 3 August 2019
                : 28 August 2020
                Categories
                Original Paper

                business-related conspiracy theory (brct),structural narratology,critical csr,political csr

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