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Targeting consumers who are willing to pay more for environmentally friendly products
November 2001
November 2001
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Most cited references16
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Green consumers in the 1990s: Profile and implications for advertising
James Roberts (1996)
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The Effects of Product Class Knowledge on Information Search Behavior
Merrie Brucks (1985)
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Ecology: Let's hear from the people: An objective scale for the measurement of ecological attitudes and knowledge.
Michael Ward, Michael P. Maloney (1973)