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      Mountain tourism and second home tourism as post COVID-19 lockdown placebo?

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      Worldwide Hospitality and Tourism Themes

      Emerald

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          Abstract

          Purpose

          The purpose of this study adopts a news media narrative approach to Yield insights on aspects of the COVID-19 impact.

          Design/methodology/approach

          This study adopts a news media narrative approach as this method can yield insights on aspects of the COVID-19 impact.

          Findings

          In the post-COVID-19 lockdown context, second-home tourism and mountain tourism could play the role of placebo. The dual dimension of second-home tourism and mountain tourism reflect the Janus-faced character of the tourism industry. Beyond the fact that this study has highlighted the placebo role that both forms of tourism are probably going to play, it makes the connection between mountain tourism and second-home tourism; highlights the Janus-faced character of both forms of tourism; and highlights the mutation impacts of COVID-19 on tourism trends.

          Originality/value

          COVID-19 is the current concern, and this paper offers a timely perspective on a topic of significant interest.

          Related collections

          Most cited references 64

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          Is Open Access

          Pandemics, tourism and global change: a rapid assessment of COVID-19

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            A comprehensive review of the placebo effect: recent advances and current thought.

            Our understanding and conceptualization of the placebo effect has shifted in emphasis from a focus on the inert content of a physical placebo agent to the overall simulation of a therapeutic intervention. Research has identified many types of placebo responses driven by different mechanisms depending on the particular context wherein the placebo is given. Some placebo responses, such as analgesia, are initiated and maintained by expectations of symptom change and changes in motivation/emotions. Placebo factors have neurobiological underpinnings and actual effects on the brain and body. They are not just response biases. Other placebo responses result from less conscious processes, such as classical conditioning in the case of immune, hormonal, and respiratory functions. The demonstration of the involvement of placebo mechanisms in clinical trials and routine clinical practice has highlighted interesting considerations for clinical trial design and opened up opportunities for ethical enhancement of these mechanisms in clinical practice.
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              Physical activity and coronavirus disease 2019 (COVID-19): specific recommendations for home-based physical training

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                Author and article information

                Journal
                Worldwide Hospitality and Tourism Themes
                WHATT
                Emerald
                1755-4217
                1755-4217
                June 20 2020
                February 23 2021
                June 20 2020
                February 23 2021
                : 12
                : 4
                : 485-500
                Article
                10.1108/WHATT-05-2020-0027
                © 2021

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