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      Value co-creation in service logic: A critical analysis

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      Journal: Marketing Theory
      Publisher: SAGE Publications

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          Service-dominant logic: continuing the evolution

          Stephen Vargo, Robert F. Lusch (2008)
          Article 0 comments Cited 941 times – based on 0 reviews     Review now
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            Toward a Theory of Social Practices: A Development in Culturalist Theorizing

            A. Reckwitz (2002)
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              The Effect of a Market Orientation on Business Profitability

              John Narver, Stanley F. Slater (1990)
              Article 0 comments Cited 722 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Marketing Theory
                Abbreviated Title: Marketing Theory
                Publisher: SAGE Publications
                ISSN (Print): 1470-5931
                ISSN (Electronic): 1741-301X
                Publication date Created: October 03 2011
                Publication date (Print): October 03 2011
                Volume: 11
                Issue: 3
                Pages: 279-301
                Article
                DOI: 10.1177/1470593111408177
                SO-VID: 65271e4a-f195-4760-8662-6d28e025adee
                Copyright © © 2011
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