Title:
Journal of Consumer Research
Abbreviated Title:
J Consum Res
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
August
01 2010
Publication date
(Print):
August
01 2010
Volume: 37
Issue: 2
Pages: 197-206
Article
DOI: 10.1086/651257
SO-VID: 65fa962d-9748-4d6f-8bbb-baaf642fd6bb
Copyright © ©
2010