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      Interactivity and Persuasion : Influencing Attitudes with Information and Involvement

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      Journal of Interactive Advertising
      Informa UK Limited

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          Most cited references27

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          Machines and Mindlessness: Social Responses to Computers

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            The limited capacity model of mediated message processing

            A A Lang (2000)
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              The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

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                Author and article information

                Journal
                Journal of Interactive Advertising
                Journal of Interactive Advertising
                Informa UK Limited
                1525-2019
                March 2005
                March 2005
                : 5
                : 2
                : 5-18
                Article
                10.1080/15252019.2005.10722097
                66a67996-81f0-4c9f-8b75-326f8b77fd30
                © 2005
                History

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