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      Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice?

      Journal of Travel & Tourism Marketing

      The Haworth Press

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          Most cited references 8

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          From motivation to actual travel

           Yoel Mansfeld (1992)
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            Predicting Vacation Activity Preferences on the Basis of Value-System Segmentation

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              Positioning your product

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                Author and article information

                Journal
                Journal of Travel & Tourism Marketing
                Journal of Travel & Tourism Marketing
                The Haworth Press
                1054-8408
                1540-7306
                February 13 1998
                February 13 1998
                : 7
                : 2
                : 53-68
                10.1300/J073v07n02_03
                © 1998

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