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Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice?

Journal of Travel & Tourism Marketing

The Haworth Press

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      Most cited references 8

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      From motivation to actual travel

       Yoel Mansfeld (1992)
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        Predicting Vacation Activity Preferences on the Basis of Value-System Segmentation

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          Positioning your product

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            Author and article information

            Journal
            Journal of Travel & Tourism Marketing
            Journal of Travel & Tourism Marketing
            The Haworth Press
            1054-8408
            1540-7306
            February 13 1998
            February 13 1998
            : 7
            : 2
            : 53-68
            10.1300/J073v07n02_03
            © 1998

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