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      Oxytocin modulates social value representations in the amygdala

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          Incentives and Prosocial Behavior

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            Spontaneous giving and calculated greed.

            Cooperation is central to human social behaviour. However, choosing to cooperate requires individuals to incur a personal cost to benefit others. Here we explore the cognitive basis of cooperative decision-making in humans using a dual-process framework. We ask whether people are predisposed towards selfishness, behaving cooperatively only through active self-control; or whether they are intuitively cooperative, with reflection and prospective reasoning favouring 'rational' self-interest. To investigate this issue, we perform ten studies using economic games. We find that across a range of experimental designs, subjects who reach their decisions more quickly are more cooperative. Furthermore, forcing subjects to decide quickly increases contributions, whereas instructing them to reflect and forcing them to decide slowly decreases contributions. Finally, an induction that primes subjects to trust their intuitions increases contributions compared with an induction that promotes greater reflection. To explain these results, we propose that cooperation is intuitive because cooperative heuristics are developed in daily life where cooperation is typically advantageous. We then validate predictions generated by this proposed mechanism. Our results provide convergent evidence that intuition supports cooperation in social dilemmas, and that reflection can undermine these cooperative impulses.
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              Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially

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                Author and article information

                Journal
                Nature Neuroscience
                Nat Neurosci
                Springer Nature
                1097-6256
                1546-1726
                April 2019
                March 25 2019
                April 2019
                : 22
                : 4
                : 633-641
                Article
                10.1038/s41593-019-0351-1
                30911182
                67025b0f-e77d-45ad-989e-586c5d34adf2
                © 2019

                http://www.springer.com/tdm

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