For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
16
views
5
references
 Top references
cited by
147
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      459
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Brand Equity, Brand Preference, and Purchase Intent

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Advertising
      Publisher: Informa UK Limited

      Read this article at

      ScienceOpenPublisher
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references5

          • Record: found
          • Abstract: not found
          • Article: not found

          Advertising as Information

          Phillip Nelson (1974)
          Article 0 comments Cited 394 times – based on 0 reviews     Review now
            • Record: found
            • Abstract: not found
            • Article: not found

            The Measurement and Determinants of Brand Equity: A Financial Approach

            Carol J. Simon, Mary W. Sullivan (1993)
            Article 0 comments Cited 158 times – based on 0 reviews     Review now
              • Record: found
              • Abstract: not found
              • Article: not found

              Measuring brand value with scanner data

              Wagner Kamakura, Gary Russell (1993)
              Article 0 comments Cited 81 times – based on 0 reviews     Review now
                All references

                Author and article information

                Journal
                Title: Journal of Advertising
                Abbreviated Title: Journal of Advertising
                Publisher: Informa UK Limited
                ISSN (Print): 0091-3367
                ISSN (Electronic): 1557-7805
                Publication date Created: October 1995
                Publication date (Print): October 1995
                Volume: 24
                Issue: 3
                Pages: 25-40
                Article
                DOI: 10.1080/00913367.1995.10673481
                SO-VID: 6716adcb-add2-4bea-9dc9-bc530e066531
                Copyright © © 1995
                History

                Data availability:

                Comments

                Comment on this article

                Related Documents Log
                scite_

                Similar content459

                See all similar

                Cited by144

                See all cited by

                Most referenced authors49

                See all reference authors