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      Some antecedents and outcomes of brand love

      Author(s): ,
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      Journal: Marketing Letters
      Publisher: Springer Nature

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

          Susan Fournier (1998)
          Article 0 comments Cited 1074 times – based on 0 reviews     Review now
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            Whence Consumer Loyalty?

            Richard Oliver (1999)
            Article 0 comments Cited 686 times – based on 0 reviews     Review now
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              Building Brand Community

              Harold F. Koenig, James H. McAlexander, John W. Schouten (2002)
              Article 0 comments Cited 388 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Marketing Letters
                Abbreviated Title: Market Lett
                Publisher: Springer Nature
                ISSN (Print): 0923-0645
                ISSN (Electronic): 1573-059X
                Publication date Created: April 2006
                Publication date (Print): April 2006
                Volume: 17
                Issue: 2
                Pages: 79-89
                Article
                DOI: 10.1007/s11002-006-4219-2
                SO-VID: 684aa8d0-c4f1-4099-8b26-ae700bc35090
                Copyright © © 2006
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