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      Some antecedents and outcomes of brand love

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      Marketing Letters
      Springer Nature

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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            Whence Consumer Loyalty?

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              Building Brand Community

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                Author and article information

                Journal
                Marketing Letters
                Market Lett
                Springer Nature
                0923-0645
                1573-059X
                April 2006
                April 2006
                : 17
                : 2
                : 79-89
                Article
                10.1007/s11002-006-4219-2
                684aa8d0-c4f1-4099-8b26-ae700bc35090
                © 2006
                Product
                Self URI (article page): http://link.springer.com/10.1007/s11002-006-4219-2

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