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      Why people use social media: a uses and gratifications approach

      Author(s): ,
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      Journal: Qualitative Market Research: An International Journal
      Publisher: Emerald

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          Predictors of Internet Use

          Zizi Papacharissi, Alan Rubin (2010)
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            INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising

            Chang-Hoan Cho, Marilyn Roberts, Hanjun Ko (2005)
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              Online and in the Know: Uses and Gratifications of the Web for Political Information

              Barbara K. Kaye, Thomas J Johnson (2002)
              Article 0 comments Cited 84 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Qualitative Market Research: An International Journal
                Abbreviated Title: Qualitative Mrkt Res: An Int J
                Publisher: Emerald
                ISSN (Print): 1352-2752
                Publication date Created: August 30 2013
                Publication date (Print): August 30 2013
                Volume: 16
                Issue: 4
                Pages: 362-369
                Article
                DOI: 10.1108/QMR-06-2013-0041
                SO-VID: 684b3654-6662-4ddc-b33a-885d64822b1c
                Copyright © © 2013
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