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The Role of Affect in Marketing
Author(s):
Sunil Erevelles
Publication date
Created:
July 1998
Publication date
(Print):
July 1998
Journal:
Journal of Business Research
Publisher:
Elsevier BV
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Cognitive, Affective, and Attribute Bases of the Satisfaction Response
Richard Oliver
(1993)
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The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction
Richard Oliver
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Robert A. Westbrook
(1991)
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Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction
Haim Mano
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Richard Oliver
(1993)
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Author and article information
Journal
Title:
Journal of Business Research
Abbreviated Title:
Journal of Business Research
Publisher:
Elsevier BV
ISSN (Print):
01482963
Publication date Created:
July 1998
Publication date (Print):
July 1998
Volume
: 42
Issue
: 3
Pages
: 199-215
Article
DOI:
10.1016/S0148-2963(97)00118-5
SO-VID:
68f0cac3-a4a2-4094-b51c-b30784cab1c4
Copyright ©
© 1998
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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