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      Applied Psychology
      Wiley-Blackwell

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          The social psychology of creativity: A componential conceptualization.

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            Positive affect facilitates creative problem solving.

            Four experiments indicated that positive affect, induced by means of seeing a few minutes of a comedy film or by means of receiving a small bag of candy, improved performance on two tasks that are generally regarded as requiring creative ingenuity: Duncker's (1945) candle task and M. T. Mednick, S. A. Mednick, and E. V. Mednick's (1964) Remote Associates Test. One condition in which negative affect was induced and two in which subjects engaged in physical exercise (intended to represent affectless arousal) failed to produce comparable improvements in creative performance. The influence of positive affect on creativity was discussed in terms of a broader theory of the impact of positive affect on cognitive organization.
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              Productivity loss in brainstorming groups: Toward the solution of a riddle.

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                Author and article information

                Journal
                Applied Psychology
                Wiley-Blackwell
                0269994X
                July 2002
                July 2002
                : 51
                : 3
                : 355-387
                Article
                10.1111/1464-0597.00951
                692c35a6-436e-4a7d-8792-58b65164e715
                © 2002

                http://doi.wiley.com/10.1002/tdm_license_1.1

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