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      Aesthetic Pleasure versus Aesthetic Interest: The Two Routes to Aesthetic Liking

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          Abstract

          Although existing research has established that aesthetic pleasure and aesthetic interest are two distinct positive aesthetic responses, empirical research on aesthetic preferences usually considers only aesthetic liking to capture participants’ aesthetic response. This causes some fundamental contradictions in the literature; some studies find a positive relationship between easy-to-process stimulus characteristics and aesthetic liking, while others suggest a negative relationship. The present research addresses these empirical contradictions by investigating the dual character of aesthetic liking as manifested in both the pleasure and interest components. Based on the Pleasure-Interest Model of Aesthetic Liking (PIA Model; Graf and Landwehr, 2015), two studies investigated the formation of pleasure and interest and their relationship with aesthetic liking responses. Using abstract art as the stimuli, Study 1 employed a 3 (stimulus fluency: low, medium, high) × 2 (processing style: automatic, controlled) × 2 (aesthetic response: pleasure, interest) experimental design to examine the processing dynamics responsible for experiencing aesthetic pleasure versus aesthetic interest. We find that the effect of stimulus fluency on pleasure is mediated by a gut-level fluency experience. Stimulus fluency and interest, by contrast, are related through a process of disfluency reduction, such that disfluent stimuli that grow more fluent due to processing efforts become interesting. The second study employed product designs (bikes, chairs, and lamps) as stimuli and a 2 (fluency: low, high) × 2 (processing style: automatic, controlled) × 3 (product type: bike, chair, lamp) experimental design to examine pleasure and interest as mediators of the relationship between stimulus fluency and design attractiveness. With respect to lamps and chairs, the results suggest that the effect of stimulus fluency on attractiveness is fully mediated by aesthetic pleasure, especially in the automatic processing style. Conversely, disfluent product designs can enhance design attractiveness judgments due to interest when a controlled processing style is adopted.

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          An Index and Test of Linear Moderated Mediation.

          I describe a test of linear moderated mediation in path analysis based on an interval estimate of the parameter of a function linking the indirect effect to values of a moderator-a parameter that I call the index of moderated mediation. This test can be used for models that integrate moderation and mediation in which the relationship between the indirect effect and the moderator is estimated as linear, including many of the models described by Edwards and Lambert ( 2007 ) and Preacher, Rucker, and Hayes ( 2007 ) as well as extensions of these models to processes involving multiple mediators operating in parallel or in serial. Generalization of the method to latent variable models is straightforward. Three empirical examples describe the computation of the index and the test, and its implementation is illustrated using Mplus and the PROCESS macro for SPSS and SAS.
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            This article describes a 2-systems model that explains social behavior as a joint function of reflective and impulsive processes. In particular, it is assumed that social behavior is controlled by 2 interacting systems that follow different operating principles. The reflective system generates behavioral decisions that are based on knowledge about facts and values, whereas the impulsive system elicits behavior through associative links and motivational orientations. The proposed model describes how the 2 systems interact at various stages of processing, and how their outputs may determine behavior in a synergistic or antagonistic fashion. It extends previous models by integrating motivational components that allow more precise predictions of behavior. The implications of this reflective-impulsive model are applied to various phenomena from social psychology and beyond. Extending previous dual-process accounts, this model is not limited to specific domains of mental functioning and attempts to integrate cognitive, motivational, and behavioral mechanisms.
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              Wider use in psychology of confidence intervals (CIs), especially as error bars in figures, is a desirable development. However, psychologists seldom use CIs and may not understand them well. The authors discuss the interpretation of figures with error bars and analyze the relationship between CIs and statistical significance testing. They propose 7 rules of eye to guide the inferential use of figures with error bars. These include general principles: Seek bars that relate directly to effects of interest, be sensitive to experimental design, and interpret the intervals. They also include guidelines for inferential interpretation of the overlap of CIs on independent group means. Wider use of interval estimation in psychology has the potential to improve research communication substantially. ((c) 2005 APA, all rights reserved).

                Author and article information

                Contributors
                Journal
                Front Psychol
                Front Psychol
                Front. Psychol.
                Frontiers in Psychology
                Frontiers Media S.A.
                1664-1078
                30 January 2017
                2017
                : 8
                : 15
                Affiliations
                [1]Chair for Product Management and Marketing Communications, Goethe University Frankfurt Frankfurt am Main, Germany
                Author notes

                Edited by: Mark A. Elliott, National University of Ireland, Galway, Ireland

                Reviewed by: Thomas Jacobsen, Helmut Schmidt University, Germany; Paul Mulcahy, University of Limerick, Ireland

                *Correspondence: Laura K. M. Graf, lgraf@ 123456wiwi.uni-frankfurt.de

                This article was submitted to Perception Science, a section of the journal Frontiers in Psychology

                Article
                10.3389/fpsyg.2017.00015
                5276863
                28194119
                696a957b-64d4-49ca-b9b0-761424081b02
                Copyright © 2017 Graf and Landwehr.

                This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

                History
                : 30 June 2016
                : 03 January 2017
                Page count
                Figures: 6, Tables: 0, Equations: 0, References: 42, Pages: 15, Words: 0
                Categories
                Psychology
                Original Research

                Clinical Psychology & Psychiatry
                aesthetic liking,attractiveness,pleasure,interest,processing fluency,processing style

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