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Web 2.0, social media and creative consumers-implications for public policy; introduction to the special edition
Author(s):
Leyland F. Pitt
Publication date
Created:
May 2012
Publication date
(Print):
May 06 2012
Journal:
Journal of Public Affairs
Publisher:
Wiley-Blackwell
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An Introduction to SAXS
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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
Pierre R. Berthon
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Leyland Pitt
,
Kirk Plangger
…
(2012)
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Ad Lib: When Customers Create the Ad
Pierre R. Berthon
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Leyland Pitt
,
Colin Campbell
(2008)
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When customers get clever: Managerial approaches to dealing with creative consumers
Pierre R. Berthon
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Leyland Pitt
,
Ian McCarthy
…
(2007)
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Author and article information
Journal
Title:
Journal of Public Affairs
Abbreviated Title:
J. Public Affairs
Publisher:
Wiley-Blackwell
ISSN:
14723891
Publication date Created:
May 2012
Publication date (Print):
May 06 2012
Volume
: 12
Issue
: 2
Pages
: 105-108
Article
DOI:
10.1002/pa.1411
SO-VID:
6aa271e9-527d-403c-9e6a-7e7610f3b195
Copyright ©
© 2012
License:
http://doi.wiley.com/10.1002/tdm_license_1.1
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