Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
July
2000
Publication date
(Print):
July
2000
Volume: 64
Issue: 3
Pages: 50-64
Article
DOI: 10.1509/jmkg.64.3.50.18024
SO-VID: 6b3ba241-e821-4f1b-9eb2-851c64ee18f1
Copyright © ©
2000